Effect of YouTube on news media Essay Example | Topics and Well Written Essays - 500 words - 1

Effect of YouTube on news media - Essay Example It is true that the new media is to a great extent democratic in its approach; still, there is no denying the fact that the new media is as vulnerable to doubtful news manipulation and sensationalism as the traditional news media. As per the surveys conducted in 2007, YouTube is the most visited website in the world, shadowed by only a few new media giants like Google.com, Yahoo.com and Baidu.com (Christensen, 2007, p. 36). Websites like YouTube have definitely democratized the process of news dissemination in the sense that they allow anyone to upload the news content without being censored, monitored, controlled or manipulated. However, YouTube is as much exposed to being exploited by the unscrupulous sources to broadcast falsified and objectionable content. YouTube amply allows the sources affiliated to unrestrained sensationalism to play with the viewer discretion and emotions. One of the most infamous examples in this context is that of ‘lonelygirl15’, a teenage blogger by the name of Bree, whose video clip revelations about the troubles and tribulations of growing up in modern times attracted gargantuan internet traffic of more than 37 million viewers on YouTube (Christensen, 2007, p. 37). To begin with the phenomenon signified the power of the new media, allowing a teenager with a webcam and a computer, sans media background being able to make millions of people around the world listen to what she had to say (Christensen, 2007, p. 37). However, it was in 2006 it was revealed that ‘lonelygirl15’ was the creation of two California based filmmakers (Christensen, 2007, p. 37). The final word was that though the falsity of the ‘lonelygirl15’ was revealed, the video clippings had astonishingly succe eded in creating a huge fan following for the internet celebrity, which could have been practically translated into favorable business ventures and endeavors. Thus YouTube has conclusively democratized the news media, yet

Ordinary Citizens mediated by professional journalists Essay

Ordinary Citizens mediated by professional journalists - Essay Example In this regard, the media plays a crucial linkage role between the social institutions through various genres and narrative styles. This paper will consider the purpose of a specific newspaper article as an example of media discourse to establish the kinds of institutional procedures and practices that may have influenced why the contents of the article may be deemed newsworthy. In addition to that, this paper will examine whether or not any of the article’s contents explicitly refer to the media’s role as a communication medium and how language style and specific instances of terminology have been used to convey the story, among other things. Section One The newspaper article that is under consideration due to its purpose as an example of Media discourse is by Calmes Jackie, and is titled â€Å"The First Lady Refuses to Let a Heckler Go Unscolded† (Calmes, 2013). This newspaper article appears in the New York Times Politics column of June 6, 2013; it is importan t to identify the source publication details of this article for cross reference purposes, to determine validity of the news item content in the source publication. ... inds of institutional procedures and practices; in this particular case, the newsworthiness of this article may have been influenced by the practical and financial concerns. Institutions are shaped by discourse, and they in turn have the capacity to create and impose discourses (Mayr, 2008); in this regard, it cannot always be guaranteed that the news media will be obliged to provide an impartial and balanced coverage of important social and political events that shape the global landscape. Like all other institutions, the news media’s attempt to create a universal image of impartiality and balanced news coverage is always constrained by practical and financial realities such as the need for sustained efficiency. For instance, the news media is often under pressure to increase revenue for shareholders; in this case, the profit motive determines the kinds of events that are considered newsworthy and because of this, newspapers have been accused in the past of trivializing impor tant issues (Reah, 1998). The news media procedures and practices eventually determine what news becomes, thus the news media only offers a partial view of the world that suits the interests of the socially and economically powerful (Bielsa and O’Donnell, n.d). The content of the article explicitly refers to the media’s role as a communication medium because it is deliberately structured by rhetoric and inclusive language that encompasses emotional and moral loading (Timucin, 2010), i.e. through scaffolding, or structuring of sentences and paragraphs to affect readers’ responses. Overall, the article mediates between meaning and socio-cultural reality, for instance, this article seeks to mediate reality by and through language (Talbot, 2007); such encoding is necessary for the purposes of

World Cuisines In Kerala Cultural Studies Essay

World Cuisines In Kerala Cultural Studies Essay Kerala was and is known all over the world for its rich spices. Hence from ancient times many people from the West and East came to Kerala in search of the rich and rare spices. This impact with the rest of the world had its effects on the culture, food and religion of the people of Kerala. Gradually the pure vegetarians became non-vegetarians. But they adopted their cooking of meat and fish to suit their convenience, palate and the availability of the ingredients around them. Thus they slowly evolved an indigenous cooking of their own which is a combination of distinctive cuisines and a harmonious fusion of many cultures and religions (Mathew, 2008). Owing to many reasons, much has changed in the culinary scenario of Kerala in the past four decades. The research looks to understand these changes and to obtain a clear picture of the dining trends and various aspects of the foods prepared in the households of Kerala today. 1.2 Aim of the Research The aim of the research is to analyse the changes in Kerala in the past four decades from a culinary perspective in terms of food, food preparation, eating and dining preferences of the natives. Change is inevitable and has many causes and effects. Over the last forty years, the economy of India has boomed. This is very evident in the state of Kerala. The migration of the natives to other states of India and other countries in search of better jobs and incomes has reflected upon the growth in the economy of the state as well. This led to major changes in lifestyle and also saw significant improvements in the items and provisions available on the market. All this has left the people of Kerala with better living conditions and a greater disposable income. This has also resulted in social exposure and cultural exchange to a great extent. Both partners in a married family doing jobs to support the family members is now common across the world, and it is no different in Kerala. This means that the availability of time to prepare meals at home is lesser. As a result of this people tend to use packaged ingredients to prepare food. Some even buy readymade dishes to have at home and many prefer to dine out since they cannot find enough time at home to cook meals. The research will examine all such changes in Kerala. 1.3 Motivation of the Research Gastronomy has become a major field of interest and study in the world today. People across the world are not only interested in their own cuisine and culture, but also that of other regions across the world. Being a student of Gastronomy, the researcher is keen to study the major changes in Kerala regarding the kind of food prepared in households and the changes in dining trends. The researcher would like to understand the religious and cultural taboos present in Kerala with regards to the type of food consumed and find out whether such ideologies are still being followed. 1.4 Objectives The researcher will be concentrating on understanding certain changes that took place in Kerala pertaining to the culinary world. To begin with, the researcher would examine the changes that have taken place in the way foods are prepared in households, i.e. how the preparation of ingredients have changed, how the utensils used to prepare food have changed and whether the dishes prepared in households are similar to what they were before. The researcher will also study the change in the dining trends in Kerala with a focus on the current dining trends in the major cities of Kerala including Thiruvananthapuram, Ernakulam and Kozhikode. 1.5 The Reach and Inadequacy of the Research This research in many of its aspects tends to obtain only a generalised view of the current culinary scenario of the state of Kerala. The study of the current dining trends is restricted to three major cities of Kerala. The research does not cover the cuisines of the minor communities present in the state. The time given for primary research is inadequate as there are many attributes to be covered in this study. The resources available for secondary research on this topic are few. 1.6 Research Structure The study has been divided into four chapters to provide a systematic representation of the research. The first chapter covers the aim and objectives of the research apart from an outline of the various cuisines of Kerala, festive foods and the major utensils used to prepare food in household kitchens across Kerala. Chapter two examines the research methodology where the qualitative method of research is a collection of data which is generated in verbal form. Observational surveys, depth interviews, open ended questionnaires, expert discourses and discussions are studied. The design of the research and methods of data collection and data analysis are discussed. In chapter three, the data obtained from primary research are analysed and interpreted to better understand the outcomes of the research. Chapter four summarises the findings, details the thoughts and opinions of the researcher and determines the scope for future research. At the end of the research, the researcher provides a bibliographical collage of notable works cited and referred to in the process of carrying out this study. 1.7 Kerala A Melting Pot of Cuisines Kerala cuisine as experienced today is an amalgamation of three different traditions Muslim, Christian and Hindu. Though all of them are made up of sub-denominational and regional practices and tastes, the Hindu tradition also has caste differentiations and overtones. 1.7.1 Moplah Cuisine The Malabar region of northern Kerala is the birthplace of the distinctive cuisine of the Moplahs, the Muslims of Kerala. The term Moplah derives itself from Mapillai, which means bridegroom or from Mahapillai which means a person held in high esteem. These Muslims are descendants of Arab traders who married local Kerala women, later expanding their ranks by conversion (Achaya, 2007). Majority of the Moplah population are settled in the northern districts of Kerala including Malapuram, Kozhikode, Wayanad, Kannur and Kasargod. The Moplah cuisine is noted for its liberal use of a wide variety of spices. 1.7.1.1 Dietary Laws Meats eaten by the Muslims are halal. They also abstain from consuming pork and alcohol as they are forbidden in Islam. 1.7.1.2 Specialities of the Cuisine This cuisine includes many kinds of biryanis and pilafs, not simply combining rice with meat and chicken, but also with many kinds of fish a natural development of a coastal state. Instead of using the long grained basmati that is the standard for biryanis and pilafs in northern India, Moplahs use kaima rice, a local short-grained variety. The Moplah biryani is made by cooking the rice, and meat or fish separately, arranging them in alternating layers, and baking with live coals from above and below. The mutton is cooked tender, and the rice is flaky. It is skilfully spiced with the right proportions of condiments. One difference between the Moplahs and the other Muslims of India is that the Moplahs do not make kebabs. Instead they have meats in a dry form or in rich gravies. Among their specialities is roast chicken made on the stovetop, instead of in a conventional oven. The chicken is stuffed with spices and a hard-boiled egg and slowly fried over a very low heat in a deep pot. Also, wheat and meat are combined in various ways. Wheat is coarsely ground for a porridge called aleesa, or it is left whole and combined with minced meat, for a dish called kiskiya. There are some exquisite dishes that are solely the product of Moplah imagination. One of the best known and most delicious dishes among the Moplahs is neichoru, which is rice fried in ghee with onions, cloves, cinnamon and cardamom. During the fasting month of Ramadan, the evenings dinner often consists of pathiri, and meat and chicken dishes. Pathiri is a bread made from rice flour. Some are thin like a chapati, some thick, and some are deep fried. After preparation it is sometimes soaked in coconut milk to keep it soft and to improve the flavour. The word pathiri comes from the Arabic word fateerah, which means pastry. Variants of pathiri include neypathiri which is prepared with ghee, poricha pathiri which is fried, irachi pathiri which is stuffed with meat and meen pathiri which is stuffed with fish. One of the most famous Moplah dishes is a dessert called mutta-maala, the literal meaning of which is A garland of eggs. Egg yolks are cooked in syrup until they form long strands. They are then removed from the syrup and spread out on a plate. An accompanying dessert, a snow-like pudding called Pinnanthappam, is then made by beating the egg whites until fluffy, blending them with the leftover syrup, and then cooking the mixture in a steamer. The soft, white confection is cut into diamonds and served with the yellow egg strands. The Kozhikode halwa is another famous dessert of the Moplahs. The Malabar Muslims have a distinguished culinary culture that flaunts tastes and flavours bearing strong influences of Arab, Mughal and local Kerala cuisine. 1.7.2 Syrian Christian Cuisine Christianity is believed to have reached Kerala in 52 A.D., much before it reached many European countries. Syrian Arab Christians fleeing persecution at the hands of the Muslims took refuge under the king of Kerala. They left a heavy influence on the cuisine of Kerala, which might explain why Keralian food is so different from its neighbouring Tamilian cuisine. It also explains the prevalence of non-vegetarian food in Keralian dishes. Kerala Syrian Christian Cuisine is basically the name given to the unique culinary style of the Syrian Christians, who live mainly in areas like Kottayam and Pala in Kerala. 1.7.2.1 Dietary Laws The most interesting feature of the Christian eating style is that the Christians do not have any dietary restrictions. All kinds of meats and alcohol can be consumed by them. All other non-Christian communities in India have certain restrictions on what they can eat or drink. 1.7.2.2 Specialities of the Cuisine The Syrian Christians have created a whole slew of recipes for meat including beef, pork, duck and chicken. Their best known dish is a Stew which combines pieces of meat with potatoes and a few other vegetables like carrots, beans and green peas in a lightly seasoned broth containing coconut milk. The stew is usually served with Appams, which are rice flour pancakes with white and thick but spongy centres, and golden, thin and crisp lacy edges. It can be a starter at an elaborate formal meal, or it can even be eaten at breakfast. According to late Ms. Thangam Philip, the Appam is a variation of the Dutch pancake with coconut milk, while Acchappam is a derivation of Dutch cookies (Kannampilly, 2003). Idiappam is another breakfast dish of cooked rice noodles, eaten with sweetened coconut milk or a meat or chicken curry. There are many types of Appams in Kerala. While the basic ingredient for any Appam is rice flour, the other ingredients, size and shapes vary. Among other Syrian Christian dishes there are several mouth-watering preparations. Chicken is cooked either in a spicy sauce made with both red and green chillies, star anise, and crushed cashew, or with grated and fried coconut. Duck is gently simmered with coconut milk. Beef Ularthiyathu has chunks of beef which are combined with large pieces of coconut and fried together with spices. This served with Kerala Parotta is also one of the most common meals at any thattukada. Thattukadas are the Kerala version of fast food joints. Other well known preparations include beef cutlets with Sallas (a salad made of sliced onions, green chillies and vinegar), Meen Peera a dry dish of fish with grated coconut, Meen Mulakittathu a fish preparation cooked in spicy red chilly gravy, and duck roast. Kappa Vevichathu is a mashed tapioca dish made by boiling pieces of tapioca combined with ground coconut and a variety of spices. It is tempered with mustard, curry leaves, brown onions and red chilli es. It is accompanied by Meen Mulakittathu. Other popular fish preparations include Meen Moilee and Meen Mappas, both of which are cooked in coconut milk. The Syrian Christians also brought with them their love for wild game including duck, and rabbit. The incorporation of these meats with the spices and cooking techniques that existed in India already created some very masterful dishes, including the stuffed, roasted duck that is eaten as part of a traditional Christmas feast. These people have made Kerala as well known for its variety of meat dishes as for its seafood dishes. 1.7.2.3 Savoury Dishes The main snack items include Acchappam, Neiappam, Unniyappam, Vattayappam and Avalose. Acchappam is a deep-fried rose-cookie made of rice, the name coming from the frame required to make it. It is a common snack item. Neiappam is a deep-fried, chewy dark doughnut made from toddy-fermented rice and jaggery. Unniyappam is made using rice flour, bananas, and jaggery in a special type of vessel called unniappa chatty. Its shape is somewhere between a small ball and a muffin. Vattayappam is a sweet, thick pancake made with rice flour, coconut milk, semolina and sugar. Resins and cashew nuts are also added for flavour. Avalose is a dish that uses a rice-coconut combination. The rice is fried in this. It can be eaten with jaggery, coconut and bananas. It can also be mixed with jaggery syrup and rolled into a ball, the size of a lemon, and is called Avalose unda. Wine is an important part of Kerala Syrian Christian cuisine. Another attractive trait of this cuisine is the liberal use of coconut oil, coconut milk, curry leaves and mustard seeds. 1.7.3 Hindu Cuisine The Hindus were the original natives of Kerala. Their cuisine primarily consisted of vegetarian dishes earlier, although some castes included certain non-vegetarian items in their cuisine. Majority of the Hindu population are settled in the southern and central districts of Kerala including Thiruvananthapuram, Kollam, Pathanamthitta, Alappuzha, Kottayam, Idukki, Ernakulam, Thrissur and Palakad. The Hindus of Kerala constitute primarily of three castes, including Ezhavas, Nairs and Nampoothiris. 1.7.3.1 Dietary Laws Consumption of beef and alcohol is strictly prohibited among all Hindus of Kerala and doing so often resulted in violence or excommunication during the pre-independence era. The Nampoothiris are strict vegetarians and avoid the use of garlic and onion. 1.7.3.2 Specialities of the Cuisine The Ezhavas form the largest Hindu community in Kerala. Appam and stew are the common breakfast items. The stew varies from fish in coconut milk with bits of mango, mutton in coconut milk, or merely sweetened coconut milk. A bread speciality is nai-patthal, in the shape of a starfish. Pachadi, a curd based dish made of finely chopped and boiled vegetables with coconut, green or red chillies and tempered in oil with mustard seeds, ginger and curry leaves is a famous dish of the Ezhavas. Desserts include various types of Pradhaman, which is prepared by boiling a certain main ingredient like green gram, banana, jackfruit or cooked rice flakes in coconut milk and flavouring with palm jaggery, cardamom and ginger powder and tempering with fried cashew nuts, raisins and coconut chips. The Nairs form the second largest Hindu community in Kerala. Traditionally, majority of Nairs were non-vegetarians as consumption of fish was permitted, while some sub-castes were strict vegetarians. Chicken and mutton dishes are also prepared in many Nair homes nowadays, but they were prohibited earlier. Breakfast items include Puttu, which is a steamed rice cake. Rice powder is moistened and layered with fresh shredded coconut and steamed in a special utensil called a puttu kutti. It is accompanied by either kadala (chickpea) curry, bananas, sugar, papadam, egg curry or boiled green lentils. Certain vegetable varieties though eaten by all Keralites, have special Nair associations. Popular dishes include Sambhar, Aviyal, Kaalan and Olan. Aviyal is a mix of a variety of vegetables including beans, carrot, yam, drumstick, etc. which are cooked with curd, ground coconut, shallots and turmeric powder and seasoned with coconut oil. Kaalan is prepared using plantain, curd and coconut. Olan is a dish of white pumpkin and dried beans cooked in coconut milk and coconut oil. Ada Prathaman and Paal-Payasam are common dessert items. The domestic cooking of meat and chicken by the Nairs is spiced and uses a great deal of coconut and coconut milk which tempers the dish to mildness. The Nampoothiris are Brahmins. Thoran is a chief dish of Nampoothiris. It is a dry dish made by stir frying vegetables with coconut and some spices. There are a variety of thorans, including cabbage thoran, carrot and beans thoran, ivy gourd thoran, etc. Thorans can be made with almost every vegetable. 1.8 Onam Sadya Onam is the most important festival of Kerala and is celebrated by all Keralites. It occurs during Chigam, the first month of the Malayalam calendar, which is between August and September. It marks the homecoming of the legendary King Mahabali. At the core of the festival is the Onam Sadya or Onasadya, a feast of almost 13 to 15 dishes. This can go up to 30 dishes at sadyas served in hotels and temples. Some of the main dishes include Sambar, Erisseri, Parippu, Thoran, Olan, Kaalan, Pachadi, Injipulli, Aviyal, Plantain Chips, Sharkara Varatti, pickle and Pappadam. Desserts include Paalada Pradhaman and Parippu Pradhaman. The sadya is always served on a banana leaf and is a completely vegetarian meal. 1.9 Earth, Stone and Metal The Cooking Utensils of Kerala The best known Malayali cooking utensil is the uruli made of bell metal. It is circular, squat and wide-mouthed and comes in many sizes. The other metallic utensils are the charakku, a large round cauldron with handles on either side of the rim, and the vaarpu, a large pan made of bronze. All these utensils are used to make payasam, sambar and curries, except kalan, pachadi, chutneys and pickles as they are sour. These dishes are made in a kalchatti, a utensil carved out of soft stone, with a mouth wider than its base. Generally a kalchatti is tall with the height being more than the circumference. The uruli, charakku and kalchatti get hot gradually and retain heat for some time, hence they are used for cooking everything except rice. The cooking of rice is done in a chembu, a low, wide-mouthed utensil made of copper a metal that heats quickly. Various long-handled metal spatulas of different types are used for stirring payasam and different types of gravy items. Generally wooden ladles are used for the vegetables so as not to bruise them and to transfer rice from the chembu into the serving baskets. Fish is cooked in a flat-bottomed, open-mouthed terracotta vessel called the meenchatti (meaning cooking utensil for fish). The Kerala style of preparing fish generally calls for slow cooking. This leads to two problems. The curry could easily brown and stick to the base of the vessel and stirring it could lead to the disintegration of the fish. Holding the rim of the vessel with both hands and swirling the curry around prevents these mishaps. The structure and design of the meenchatti allows for all these. It retains heat inside for a long time, thus aiding in slow cooking, and remains just warm enough on the outside, to permit the gentle swirling. The kadhai is used for all stir-fried dishes and for deep frying. In Malayalam, the kadhai is called cheenachatti. The appachatti is used for making Appam, the sevanazhi or idiappam press for Idiappam, and the puttukutti for puttu.

Fear of Flying: More Than a Feminist Novel :: Feminism Feminist Women Criticism

Fear of Flying: More Than a Feminist Novel The fears of Isadora: Her religion (Semi-Jewish), her love life (second husband, seventh analyst; Bennett), her gender (a woman in America! In the sixties!), her career (Writer: one book), sex (are women supposed to enjoy that?), her mother (Jude, an artist who danced naked in France), her sisters (all married, with at least two children apiece), her children (none), her name (Isadora White? Isadora Wing? Isadora White Stollerman Wing Goodlove?) and flying; Isadora has a fear of flying. Some would say that Fear of Flying , by Erica Jong is merely a feminist novel. It is, but it's more than that. Fear of Flying is a novel about a woman in search of her name and the source of her fears; it is a novel about inner conflict. The main character of the novel is Isadora, a woman in her early thirties in the late sixties. What begins as a work related trip to Vienna with her analyst husband ends as a journey filled with personal revelations. At the conference Isadora develops an infatuation which fuels her need to discover "what is wrong" with her. Traveling throughout Europe with a man who is not her husband she discovers her true self through her complete loss of security. Therein lies the principal irony of Fear of Flying; the journey that the main character takes in order to gain the traits that she sees in her heroines only leads her to find that they were hidden within herself. Isadora is the charicature of irony itself. The opening chapter sets the tone for the entire novel, which is written like a conversation with one's analyst: casual but intimate. Her odyssey, in fact, begins on a plane full of psychoanalysts. As she puts it: she'd been "treated by at least six of them. And married a seventh." (p. 1) This is a great example of Isadora's outwardly nonchalant views of her own problems. Her own view of her life and her inner monologue pull the reader into her literal and symbolic fear of flying and her lifelong struggle with them. From the beginning she shares with us thirteen years of analysis and counting, yet it is the 336 pages in which we watch her slowly untangle her own conflicts that show the readers the lesson which we were intended to learn. Isadora is an extremely intelligent character.

How does Ray Bradbury use language to create tension? Essay

Ray Bradbury uses a lot of different techniques to create tension in his short story, â€Å"A Sound of Thunder†. The techniques used are adjectives, adverbs, verbs, metaphors, similes, short sentences and he varies the sentence structures to create tension. The first technique Ray Bradbury uses is Adjectives. He uses them in lists of three, â€Å"†¦ great oiled, resilient, striding legs.† This emphasizes that part of the description and it has more effect on the reader because it creates a strong image. Secondly, Ray Bradbury uses interesting verbs to great effect. He uses verbs like, â€Å"flushed†, â€Å"murmured†, and â€Å"pronounced†. This contrasts from the boring â€Å"he said†, and it also describes how the character reading the speech says it so there is a more detailed description of how the speech is read. Thirdly, the writer uses adverbs in the text to allow a better description of verbs. This also helps to clarify the verbs. An example of this is, â€Å"†¦ jerked angrily.† Ray Bradbury uses metaphors to enhance descriptions. â€Å"Its mouth gaped, exposing a fence of teeth†¦Ã¢â‚¬  This helps create a better image in the reader’s mind because he describes the Tyrannosaurus Rex’s teeth as something else that is easier to express. The writer uses similes to create tension. â€Å"†¦ Sheathed over in a gleam of pebbled skin like the mail of a terrible warrior.† This technique is good because it also, like the metaphor, helps the reader to create a mind-image of what is happening in the text. Bradbury uses short sentences and short paragraphs to a great effect so create tension. A good example of this is: â€Å"Suddenly it all ceased, as if someone had shut a door. Silence. A sound of thunder.† This creates tension because it makes the reader, read the sentences faster. This makes the reader think that something is going to happen but they don’t know what it is. Another technique used well is having â€Å"Silence† on its own paragraph. This emphasizes it a lot. Another technique used by Ray Bradbury is varying sentence structure. Some of the sentences have then main clause first but then others have the subordinate clause first and this happens with complex and compound sentences too. An example of a complex sentence with the main clause first is: â€Å"It ran, its pelvic bones crushing aside trees and bushes, its taloned feed clawing damp earth, leaving prints six inches deep wherever it settled its weight.† An example of a sentence with the subordinate clause first is: â€Å"Out of the mist, one hundred yards away, came Tyrannosaurus Rex.† Overall Ray Bradbury uses language to create tension well by using many different techniques like adjectives, adverbs, verbs, metaphors, similes, short sentences and sentence varying. These together can make a story much more interesting.

Martin Brass Case Analysis

Martin Brass Company Unless Tom Fuller, Vice President of Manufacturing for Martin Brass, can not quickly find an answer for the conflict brewing between Harry Smith and Jim Jones, the whole department will not only fall behind schedule, but they will also lose synergy within the company. The most acceptable undersired outcome would be that if Jim Jones does have to leave the company, he does so in good terms because of his business brought to the company from the local school board.The management decision variable would be to have both Jim Jones and Harry Smith work out their differences and begin a new relationship in which both employees feel comfortable and happy, this also includes them both working more efficiently, effectively, and professionally with each other. Tom Fuller has been placed in the difficult situation in handling the ongoing dispute between two of his employees, Harry Smith and Jim Jones. Harry Smith (Supervisor of the Maintenance Department) is the boss of Jim Jones (Foreman of the Maintenance Department).Jim Jones is a hardworking employee who has been in the organization for 19 years, his problem with Harry is that he feels that he has been abused and humiliated by Harry. Harry has screamed at him in front of other employees and has had Jim’s employees come directly to himself for some small issues that should have went through Jim. This of course throws off the synergy through the whole department, and when Harry embarrasses Jim by yelling at him in front of the whole department, Jim feels that it is very difficult to maintain discipline around the workplace. Jim quoted that, â€Å"I just can’t stand it any longer.The man wont give me any latitude at all. He wont let me think for myself. Everything I do is wrong†. Although Jim wants to stay at Martin Brass, if things do not shape up he will find another job where his contribution will be more appreciated. Jim wants Harry to appreciate and respect the work that he d oes as chairman of the School Board and be more appreciative of his work Harry of course has a different side of the story, his 26 years within the organization has given him a position in which he holds his own department and has the power to run it how he sees fit.Harry feels that Jim spends so much time thinking about his role as chairman of the school board that he loses track of what is really important- getting the job done at Martin Brass. Harry has a situation in which the saying, â€Å"if you treat a man like an s. o. b. , he will act like an s. o. b. ,† Harry stated that he leaves work to fulfil projects with the school board, which is fine, but never lets Harry know when he is leaving. When he is at work he stops by Harry’s office nine or ten times a day for his approval or advice on a situation which annoys Harry.Harry explains that he can not depend on Jim in emergencies and has tried to talk to him about the problems but he has given him no real answers. Harry wants Jim to perform on the job. He needs to know that he can rely on Jim. We should note that Harry has had many problems with members in the organization before, forcing the man who had Jim’s job to quit after a few years. The desired outcome is for Tom Fuller to come up with a way that both of these men can put their differences aside and come together in the office.Tom Fuller interviewed another foreman â€Å"Jim Sprout† who knew the men very well. He was able to provide Tom with useful information, bringing up a lot of points that would favor Jim’s arguments. It looks like Harry is a problem in the top management staff because he has very poor managerial skills. This is probably due to the fact that in most of his previous work he has not had many people actually working with him. Giving him less control to run everything exactly the way that Harry wants to.Harry is a valuable asset to the company that cannot be lost, however when faced with projects that require teamwork and cooperation from others he has to learn to deal with his management in a more ethical way. Working through the course â€Å"The Management Process† at Juniata College, I was able to learn that synergy is more important to a company than many people think. Harry Smith needs to show his employees more respect, appreciation, and treat them with more equality. This is why I suggest that Tom Fuller should insist that Harry take a few management courses to better handle situations with employees.Tom Fuller should also request that Jim Jones puts more effort into his work at Martin Brass. Tom Fuller should not suggest that Jim Jones leaves his position as Chairman of the School Board, he should let him know that he respects and admires the work that he does for the school, but he should sternly remind him that his first priority needs to be Martin Brass, if he can not accept this proposal, Tom Fuller should suggest that Jim Jones parts from the company, alt hough he must do this on good terms so that the school board continues cooperation with Martin Brass.There are some costs to this issue, for one the company will have to help Harry pay for these classes, however this is an expense that must me made to improve the company as a whole. Another cost could be losing Jim Jones, but the company could also find another Foreman, we however can’t lose Jim’s cooperation through the school boards business. If we can keep Jim Jones in the company and Harry takes the classes, many major benefits will immediately be seen throughout the company; synergy will be improved, efficiency will improve as well, and the maintenance department will be as productive as it has ever been.It is obvious that the task of being Chairman of the School Board and Foreman of the maintenance department is very time consuming in difficult. Jim needs to put more effort towards Martin Brass and needs to get more rest in order to perform both jobs. If he canno t the company will settle with the UDO and leave him and Martin Brass on good terms. Regardless of the outcome of Jim Jones, Harry Smith will still take the management classes, due to his numerous incidents with employees in the past.The pros of this idea include improving; efficiency, productivity, synergy, and most importantly improving the relationships that have been damaged within the Martin Brass Company. The comparison between the MDV and the UDO is clear, if possible we would love to have Jim Jones stay with the company, but if he is unable to balance the work of Martin Brass and the Chairman position of the School Board, Tom Fuller will have to let him go. No matter Jim’s outcome though Harry will take classes or receive professional mentorship on the handling of his employees.

Free Essays on Intellectual Truth

For this particular text, I don't suggest you read it online. In fact I recommend that you print it out (which explains the mundane colours) and read it slowly. Devouring every word. If I have misused the English language, I apologize. If I have overlooked brevity and droned on instead, please forgive me. In any case, I present: The Intellectual Truth 1) The Theory of Evolution versus The Fact of Creation. Although, evolution is now classified as biology; a scientific study, I still conceive the theory of evolution as purely philosophy. Charles Darwin is no more a biologist than he is a philosopher. I am urged to remind you that the phrase is, ‘the theory of evolution.’ There is no Law of Evolution and there are Laws of Motion and there is no Darwinian Law as there are Newtonian Laws. Time and time again, along the years it seems science and the Laws, not theories but Laws of Mathematical Probability have disproved Darwin’s published thoughts concerning the origin of complex life on Earth. It has been brought to our attention that Charles Darwin had doubts about his own work, however he died believing his theory. "As by this theory, innumerable transitional forms must have existed. Why do we not find them imbedded in the crust of the earth? Why is nature not in confusion instead of being as we see them; well defined species?" asked the great man himself, perhaps as a rhetorical question as he did not recant his theory. The answer, as the website ishipress.com/creation.htm wrote is easy enough to be answered by any kindergartener, â€Å"Genesis 1:1 In the beginning God created the heaven and the earth.† However, Christian though he was he chose to publish a possibility that could not be ruled out, at least, at that time. Science has advanced too much along the centuries to still grasp on to the philosophy of old that they used to call science. Mathematics proves that not only is it impossible for a SINGLE organism... Free Essays on Intellectual Truth Free Essays on Intellectual Truth For this particular text, I don't suggest you read it online. In fact I recommend that you print it out (which explains the mundane colours) and read it slowly. Devouring every word. If I have misused the English language, I apologize. If I have overlooked brevity and droned on instead, please forgive me. In any case, I present: The Intellectual Truth 1) The Theory of Evolution versus The Fact of Creation. Although, evolution is now classified as biology; a scientific study, I still conceive the theory of evolution as purely philosophy. Charles Darwin is no more a biologist than he is a philosopher. I am urged to remind you that the phrase is, ‘the theory of evolution.’ There is no Law of Evolution and there are Laws of Motion and there is no Darwinian Law as there are Newtonian Laws. Time and time again, along the years it seems science and the Laws, not theories but Laws of Mathematical Probability have disproved Darwin’s published thoughts concerning the origin of complex life on Earth. It has been brought to our attention that Charles Darwin had doubts about his own work, however he died believing his theory. "As by this theory, innumerable transitional forms must have existed. Why do we not find them imbedded in the crust of the earth? Why is nature not in confusion instead of being as we see them; well defined species?" asked the great man himself, perhaps as a rhetorical question as he did not recant his theory. The answer, as the website ishipress.com/creation.htm wrote is easy enough to be answered by any kindergartener, â€Å"Genesis 1:1 In the beginning God created the heaven and the earth.† However, Christian though he was he chose to publish a possibility that could not be ruled out, at least, at that time. Science has advanced too much along the centuries to still grasp on to the philosophy of old that they used to call science. Mathematics proves that not only is it impossible for a SINGLE organism...

Free Essays on Being A Lesbian Is A Political Choice

Lesbian Families When I first signed up for the Lesbian Families Team Presentation I was a little tentative because I didn’t know what to expect. Whenever I heard the word â€Å"Lesbian†, I would always cringe a little inside because to me that is not a normal life style. As our group was brainstorming ideas for our presentation I said that I would do a brief history for this topic. Throughout my research, I realized that being a lesbian is a life style, and even though being a lesbian is a life style, we are all humans that deserve a fair chance at life. Just because lesbians might act differently, dress differently, and talk differently, that doesn’t mean that they should be excluded from a normal life in general. Being a lesbian is a political choice. The development of Lesbian-Feminist politics as the basis for the Liberation of women is a Lesbians’ top priority. All lesbians are now in revolt because all Lesbians define themselves in terms of a woman and reject the male definitions of how she should feel, act, look, and live. On the other side of things the male society defines the lesbians as a sexual act, and the lesbian society rejects males sexual and political domination; she defies his world, his social organization, his ideology, and his definition of her. Speaking in terms of how lesbians’ think, the lesbian is a woman-identified woman who commits herself to women not only as an alternative to oppressive male/female relationships but primarily because she loves women. Therefore woman-identified lesbianism is, then more than a sexual preference. It is a political choice. Women in the movement have in most cases gone to great lengths to avoid discussion and confrontation with the issue of lesbianism. It makes other very up tight, to know that they are talking to a lesbian. They people are hostile or try to incorporate conversation into some broader issue. When lesbians are put into this situation the... Free Essays on Being A Lesbian Is A Political Choice Free Essays on Being A Lesbian Is A Political Choice Lesbian Families When I first signed up for the Lesbian Families Team Presentation I was a little tentative because I didn’t know what to expect. Whenever I heard the word â€Å"Lesbian†, I would always cringe a little inside because to me that is not a normal life style. As our group was brainstorming ideas for our presentation I said that I would do a brief history for this topic. Throughout my research, I realized that being a lesbian is a life style, and even though being a lesbian is a life style, we are all humans that deserve a fair chance at life. Just because lesbians might act differently, dress differently, and talk differently, that doesn’t mean that they should be excluded from a normal life in general. Being a lesbian is a political choice. The development of Lesbian-Feminist politics as the basis for the Liberation of women is a Lesbians’ top priority. All lesbians are now in revolt because all Lesbians define themselves in terms of a woman and reject the male definitions of how she should feel, act, look, and live. On the other side of things the male society defines the lesbians as a sexual act, and the lesbian society rejects males sexual and political domination; she defies his world, his social organization, his ideology, and his definition of her. Speaking in terms of how lesbians’ think, the lesbian is a woman-identified woman who commits herself to women not only as an alternative to oppressive male/female relationships but primarily because she loves women. Therefore woman-identified lesbianism is, then more than a sexual preference. It is a political choice. Women in the movement have in most cases gone to great lengths to avoid discussion and confrontation with the issue of lesbianism. It makes other very up tight, to know that they are talking to a lesbian. They people are hostile or try to incorporate conversation into some broader issue. When lesbians are put into this situation the...

5 Easy Snow Ice Cream Recipes

5 Easy Snow Ice Cream Recipes There are actually a few different recipes for snow ice cream. Here are some of the most common recipes: Snow Ice Cream Without Eating Snow This first recipe uses snow and salt to freeze the ice cream (an example of freezing point depression), but this recipe doesnt involve actually eating the snow (the rest of the recipes do). This is a great recipe if you want to play with the snow, but dont consider it clean enough to eat. Fill a gallon freezer bag halfway full with snow or crushed ice.Add ~6 tablespoons of salt to the snow. This will lower the freezing point of the snow so you can freeze your ice cream.In a quart Ziploc bag, mix:1/2 cup half and half1 tablespoon sugar1/2 teaspoon vanilla extractZip up the quart bag, squeezing out any excess air and put it inside the gallon bag.Close up the gallon bag, again removing any excess air since it makes mixing difficult.Wear gloves or else put a dry kitchen towel between your hands and the snow/salt bag. Squish the bags with your hands until the ice cream is frozen.Remove the smaller bag and enjoy your frozen treat! Classic Snow Ice Cream Recipe This is a classic recipe that works really well because the sweetened condensed milk is thick and helps hold quickly melting snow together. 1 gallon or a big bowl of clean snow (if you like, you can put the bowl outdoors to collect it as it falls)1 14-oz can of sweetened condensed milk1 tsp vanilla extract Mix the ingredients together and eat the snow ice cream. Yummy! Easy Snow Ice Cream Recipe 1 gallon or a big bowl full of snow1 cup sugar1 tsp vanilla extract1 cup cream or milk Again, just mix the ingredients together. You get the idea. Chocolate Snow Ice Cream a big bowl of snow1 cup sugar1 cup chocolate milk Another Chocolate Snow Ice Cream Recipe a big bowl of snow1 14-oz can of sweetened condensed milkchocolate syrup or cocoa powder, to taste Other Snow Ice Cream Variations Some people like to substitute rum for the vanilla. You could add pureed fruit, such as strawberry or peaches. You may enjoy making a sort of snow ice cream float made by dropping a scoop of snow ice cream into your favorite soda. Snow ice cream does not re-freeze well, so mix the ice cream and eat it immediately. Enjoy!

Organisational Design Problem Coursework Example | Topics and Well Written Essays - 2000 words

Organisational Design Problem - Coursework Example The internal structures did not change to match the growth of the company like required for successful global expansions. As observed, the corporate culture left loopholes where the inferior performers get rewarded while the productive employees get penalized. The core value of the organizational structure is to ensure that activities like task allocation, coordination, and supervision get stirred towards achieving goals of an organization. As such, the structure of an organization is critical to the performance and operational modes. The structure is known to affect an organization in two positive dimensions. The first dimension is that it offers a foundation for the development of standard operating procedures and routines. The second dimension is the determination that individuals handle a certain task and decision-making process. The structure ensures that it defines the extent with which these views shape the organization’s choice (Campbell and Craig, 2005). There are several challenges faced by the company due to rapid expansion and poor organizational structure. When an organizational structure does not coincide with facts evolving in operational action, it leads to poor performance when the company is expanding (Armstrong, 1996). COY’s inadequate organizational structure hampered cooperation regarding the established centers and the headquarters. Consequently, it leads to the hindrance of completion of defined operations (Peris-Ortiz and Sahut, n.d.). The structure results in a lag in time and misuse of resources when poorly implemented. As such, the organizational structure should be adaptive to the process requirements. The primary aim would involve optimizing the ratio of effort and input to output (Bahram Ranjbarian, 2011). Normally, the strategy of a company that has poorly implemented its organizational structure will change but the

Critical Reflection Essay Example | Topics and Well Written Essays - 2000 words

Critical Reflection - Essay Example This proved to be the magic bullet, as the woman was not readmitted to the hospital, and gradually got better as her med compliance helped her overcome her acute mania symptoms and consistent outpatient therapy alleviated these symptoms as well. I was called to meet with a 33-year-old woman, who had a young son, in a psychiatric facility as a part of the crisis response team attending to this womans case. The woman has bi-polar disorder and was in acute mania. She had crashed her car, then was taken away by police escort to the psychiatric facility because her estranged husband had called the police after her accident, having recognized the signs of acute mania in this woman. At the time she was admitted to the hospital she was incoherent and did not know where she was or why she was there. She had no recollection of the accident, and, if asked if she felt that she was a danger to herself or others, she had ranted that she wished that she were dead, and she was afraid that she had killed her son, even though the son was not in the car at the time of the accident. The woman had been hospitalized five times before for acute mania. I was assigned to her case as a part of the team that was in charge of helping her assimilate into the outside world from the hospital. The first time that she was in the hospital, everything went relatively smoothly upon discharge, although I had some concerns because the woman was not 100% even then. However, the woman had stabilized, with the help of the medication that she was provided in the hospital. The woman had a place to stay at a friends house. I had a meeting with the friend to make sure that it was a healthy environment for this woman, and found the friend stable, intelligent and patient. The friend was willing to let this woman stay at her house until she stabilized completely and

Methods for Resolving Small Scale Systems Problems Essay - 1

Methods for Resolving Small Scale Systems Problems - Essay Example General systems theory is often used to solve many problems. Problems are nothing new for human being. Since the creation of mankind, it is a common fact that human beings are continuously facing different problems and adopt various techniques to cope with these problems. Situations that may arise time to time always require some action to cope with them. Moreover, problems may be well defined and at small scale like opening a can, solving some mathematical problem and scoring in any specific game. On the other hand problems and issues may be of large scale. This may include the opening of a business which requires proper strategies, planning at each and every step. So, each and every problem always requires some specific strategy and solution. However, it does not mean that one solution is used to resolve any particular issue only and it is not suitable for some other problem. 2. After that you have to choose the strategy in order to solve the problem. For that purpose you should consider all those strategies and solutions that are available. Just adopt one that you think best out of all. Here, I want to mention that the basic reason to explain all the above mentioned details is to make it clear that problem solving always requires some specific phases whether short term goals are required to achieve or long term goals. So, here we can also say that problem solving of large scale systems can be applied to smaller scale systems as well because the basic thing to follow is to consider all the required phases accordingly. Now, I am going to explain briefly some of the systems methodologies that are described to resolve the problems of large scale systems. I will further explain that how these strategies can be applied to smaller scale systems. Basically, systems science and systems theory evolved to handle the real world and to resolve complex, intertwined, large scale and small scale systems problems. Remember, problems always contain some sort

Research Skills for Marketing Essay Example | Topics and Well Written Essays - 1250 words

Research Skills for Marketing - Essay Example The cost applied here also is very much important. The data sources applied here are primary data. The information are collected only through the primary data i.e., collecting direct information from the respondents. The research approaches include Observational Research: which is just observing the buying behaviour of the customer Survey research: This is done by conducting survey directly to the customers. Behavioral Data: by finding out the traces of the purchasing behavior in the store, scanning data The Research instruments include Questionnaire and by Qualitative measures The expectations can be identified by setting up the questionnaires and conducting analysis and by customer opinion. Sampling Plan is the sampling unit ie., who is to be surveyed, here men,women and children. The sampling size should be large so that the good analysis is done hence a sample of nearly 500 respondents are to be taken. The sampling procedure is the probability sample. The contact is done through mail Questionnaire, online interview and direct interview 3. COLLECTING INFORMATION: The information is collected through feed backs like questionnaires, interviews and surveys. 4. ANALYZING THE INFORMATION: The information is analyzed here through various techniques like tabulation, frequency distribution, averages, measures of dispersion and SPSS methods. The more the analysis the more the accuracy of results. 5. PRESENTING THE FINDINGS: The findings here were on the Arrangement of the products in the store. The cost of the products. The method of payments Products available. Methods of promotion. The service availed. 6. MAKING THE DECISION: Hence by conducting research in all these areas it is suggested to have a moderate price for the...Why the customers behave as this and what is the wrong found in the shop. The information is analyzed here through various techniques like tabulation, frequency distribution, averages, measures of dispersion and SPSS methods. The more the analysis the more the accuracy of results. 9. Esty, Katharine, Richard Griffin, and Marcie Schorr-Hirsh (1995). Workplace diversity. A managers guide to solving problems and turning diversity into a competitive advantage. Avon, MA: Adams Media Corporation.

Social Network Website Design & Justification 2 Assignment

Social Network Website Design & Justification 2 - Assignment Example As it is clear, the user is captivated by the message at the top. They will feel compelled to be part of life savers. After the user is assured that the signup process is simple, it should follow this and be simple as suggested. On clicking link that will lead them to the signup stage, the client should have a good and simple experience in the signup. This should be shown by the way the signup process takes place. As can be seen in figure 2, the sign up process is simple and does not take much of the time. It does not require a lot of details from the client. Just simple facts that is required in the SignUp process. There should also be use of attractive design objects. Most young users like flashy and attractive sites. They are attracted to things that are beautiful. This could be in the beginning of the web page. In figure 3, there is an addition of some graphics that will captivate the user into signing up for the service. By the use the dove, the user will have a feeling that it is for a good cause. The use of the dove has found prominence in religious procedures to signify sympathy and care. The wireframe shown in figure 4 shows a simple way of gramification. This figure shows how the web page can motivate someone to donate blood. Young social site users like such interesting things that will motivate them into registering and filling out the form. This page can be put in the beginning of the website. Another issue is that of giving simple links that are easy to find. This way, the user will not find it hard to get the link that will lead them to the site that they are to register. In figure 4, the user will click on the images in order to undertake the registration. In the design of the website, there is a need to include the various types of users and blood donors. From figure 5, the users have been categorized so that it is easier to categorize users in regard to the frequency in which they visit the site. It follows a simple design structure

Recent cancer research Essay Example | Topics and Well Written Essays - 750 words

Recent cancer research - Essay Example Li C, Heidt DG, Dalerba P et .al (2007) has found that stem cells cause cancer in blood, breast, brain, prostate, ovary .The recent findings on the role of stem cells in causing cancer in pancreas also been stated in the study. In order to determine the mode of therapeutic intervention, it is quite critical to understand and define the specific stem cell where the cancer has originated. The study by Clarke, Michael F., Becker & Michael W (2008) has explained the potential of the stem cells in turning malignant and serves as the root of the cause of cancer. Further it has been stated that the stem cells promotes the growth of new cancer cells, and are considered as the origin of malignancy itself. In this regard these cells are termed as cancer stem cells. The study has also suggested the chances of these cells being normal stem cells at the origin or premature stage and they undergoing a malignant transformation in the growth stage. The authors urge the need for an accurate understanding on the transformation process in order to target the precise cancer stem cells in the process of cancer treatment or prevention. It is quite important to characterize and differentiate the normal human stem cells and the cancer initiating cells in order to have further knowledge on cancer therapy. A number of studies have evaluated the role of a number of antibodies on the Normal Stem Cells and the Malignant cells which is capable of Initiating Cancer. Donald J. Vander Griend, Wouter L. Karthaus, Susan Dalrymple, Alan Meeker, Angelo M. DeMarzo and John T. Isaacs have studied the role of the antibody CD 133 in Cancer. The study suggested that Androgen Receptor expressing prostate Cancer-Initiating Cells (CICs) is derived from malignantly transformed intermediate cells. (Donald J et. al, 2008). The importance of identification of stem cells has been asserted by Tuch, Bernard E. The study summarizes that the

Social Network Website Design & Justification 2 Assignment

Social Network Website Design & Justification 2 - Assignment Example As it is clear, the user is captivated by the message at the top. They will feel compelled to be part of life savers. After the user is assured that the signup process is simple, it should follow this and be simple as suggested. On clicking link that will lead them to the signup stage, the client should have a good and simple experience in the signup. This should be shown by the way the signup process takes place. As can be seen in figure 2, the sign up process is simple and does not take much of the time. It does not require a lot of details from the client. Just simple facts that is required in the SignUp process. There should also be use of attractive design objects. Most young users like flashy and attractive sites. They are attracted to things that are beautiful. This could be in the beginning of the web page. In figure 3, there is an addition of some graphics that will captivate the user into signing up for the service. By the use the dove, the user will have a feeling that it is for a good cause. The use of the dove has found prominence in religious procedures to signify sympathy and care. The wireframe shown in figure 4 shows a simple way of gramification. This figure shows how the web page can motivate someone to donate blood. Young social site users like such interesting things that will motivate them into registering and filling out the form. This page can be put in the beginning of the website. Another issue is that of giving simple links that are easy to find. This way, the user will not find it hard to get the link that will lead them to the site that they are to register. In figure 4, the user will click on the images in order to undertake the registration. In the design of the website, there is a need to include the various types of users and blood donors. From figure 5, the users have been categorized so that it is easier to categorize users in regard to the frequency in which they visit the site. It follows a simple design structure

The first World War Essay Example for Free

The first World War Essay How do Owen and Sassoon shows us that it is not sweet and honourable to die for your country? In the early 1900s it was believed by many people in Britian that it was sweet and honou rable to die for your country this is mainly due to the fact that there had not been a major European conflict in a hundred years. War was believed to be glamorous and soldiers were seen as gallant and were highly respected for fighting for the Great British Empire. But during the First World War many soldiers discovered how tragic and horrific war could really be. Civillians like Jessie Pope created crude war verses to pressure men into enlisting without having any direct experience with the truth of war. Who would much rather come back with the crutch Than lie low and be out of the fun? Some of the soldiers from the First World War wrote poetry to describe the realities of war. Two of the famous poets from the period were Wilfred Owen and Siegfried Sassoon. Siegfried Sassoon was born into a wealthy Jewish family in 1886 in which he lived the pastoral life of a young squire. When Sassoon joined the army it was said that he reacted very bitterly and violently to the realities of war. Sassoon earned the name of Mad Jack after a fellow officer died. This was due to the near-suicidal exploits against the german lines. Sassoon was admitted into a military hospital for shell shock where he met Wifred Owen. Wilfred Owen was born in 1893,at the age of sixteen Owen failed to attain entrance to the university of London and started writing poetry. Then he spent a year as a lay assistant to the Revd. In 1915 he joined the army and was placed in the Artists Rifles. In 1917 he was posted in France and saw his first action. Later on in the year he was diagnosed with Shell shock or neurasthenia and was sent to Craiglockhart War Hospital. Owen and Sasson met in the hospital and discussed their veiws on the War and poetry. Both Owen and Sassoon objected to the social pressure both official and unofficial that were put on young men to join the army. Although it was said that Sassoon mentored and influenced Owen in writing poetry,Owens style is very different to Sassoons. Owen shows us the realties of war by writing detailed long poems about the situations the soldiers were put through during the First World War. Sassoon on the other hand wrote short poems about the after affects on the soldiers and the relatives after the war. This is shown in such poems that Owen wrote as Exposure in which Owen describes the psychological and physical affects soldiers were put through during winter warfare. The soldiers in this poem are waiting for something to happen this is called stale mate. At this point in time the soldiers feel that the cold is more dangerous to them than the war Our brains ache, in the merciless iced east winds that knive us. . . . I think that this goes against most peoples usual idea of warfare because most people imagine warfare as non stop fighting, and they think that the most dangerous things to soldiers are guns and bults. In this poem Owen uses comparisons to connect weather and war like iced winds that knive us. Also Owen uses the personification of the clouds to show us that the freezing winter weather conditions attacked them like the actual enemy would Attacks once more in ranks on shivering ranks of grey. In this poem Owen uses para rhymes such as Like twitching agonies of men among its brambles. Northward, incessantly, the flickering gunnery rumbles, . Owen uses para rhymes to keep a rhythm to the poem but so that it still keeps with the saddness of winter warfare. I think these para rhythms work well because as well as them giving the poem a rhythm they give the poem a structure. Later on in the poem the soldiers begin to hullucinate We cringe in holes,back on forgotten dreams ,and stare sundozed, they do this because they are in stalemate and the waiting is almost sending them insane . They hullucinate about a normal spring day Deep into grassier ditches. So we drowse ,sun-dozed ,Littered with trickling where the blackbird fusses,. This shows us that some if not all of the soldiers are having to dream of a happier place to give the situation they are in some sort of hope,hope that they will once again be home. Also in this stanza Owen asks the question Is it that we are dying? when I read this line I get the impression that they were almost hoping for this in some way. Then the soldiers go home and find the doors and windows locked Shutter and doors ,all closed then they return to reality and the daydream ends. Owen ends this stanza with we turn back to our dying this makes you realise that they have no hope of of escaping the realities of war. Owen also describes why the soldiers are fighting. The reasons are they wanted to sustain their way of life for their children and they felt it was their duty which is understandable. But the reason which I thought was strange is that they had no reason not to. That gave me the impression that Owen was almost trying to say that because they had no reason for them to join the army their lives were wasted. The soldiers in this poem that have died from the winter are buried by the burying party, later on in the poem they are described as half known facesand All their eyes are ice,. I think Owen describes them as half known faces because they are dead so they are not really people anymore. They are described as Their eyes are ice, because people say the eyes are the gate way to the soul and because they are dead they have no soul anymore. I think these phrases work well because it give us great imagery and shows us that some of the soldiers didnt die peacefully. Throughout this poem Owen expresses his anger towards the people who died unnecessarily as a result of winter weather conditions in the First World War. Sucide in the trenches was written by Sassoon, it describes what being in the trenches could do to the most positive of people. In this poem Sassoon uses simple rhymes, phrases and adjectives to bluntly describe how a young soldier took his own life. In the first stanza the soldier is described as I knew a simple soldier boy Who grinned at life in empty joy , he may have been described this way because he was uneducated and a very positive person. Then in the second stanza he explains things that contributed to his collapse With crumps and lice and lack of rum crumps are the constant loud noise of the shell bursts with deafened some soldiers. However, the main thing in this stanza was In winter trenches, cowed and glum, in this line Sassoon tells us that the soldier is in winter warfare, we have already seen the effect of winter wafare in Owens poem Exposure . Then in the end of the second stanza Sassoon shocks you by describing the soldiers suicide very bluntly He shot a bullet through his brain. No one spoke of him again. when I read this line it made me sit up and think. Sassoon uses asteristiers to give you a moment to think. Then he attacks you with You smug-faced crowds with kindeling eye . Then he ends this stanza in saddness which I think works very well due to the contrast with the rest of the poem Sneak home and pray youll never know The hell where youth and laughter go. In this last stanza Sassoon is expressing his anger mainly towards the people back in Britian who pressure the soldiers into going to warfare without having any idea of the realities of war.

Public Relations Is A Corporate Communications Marketing Essay

Public Relations Is A Corporate Communications Marketing Essay Public Relations is a corporate communications, usually referred to as PR or public relations, refer to the famous people, businesses, government, non-profit organizations and other organizations, to improve relations with the public,  promote public awareness of its order to establish a good image, to obtain public understanding and support. In the occupational, public relations organizations engaged in information dissemination, coordination and relationship management services of the image consulting, planning, and implementation and service management functions.  Including the election success of the organization created to reduce the impact of organizational failure, announced changes and so on.  And personal relationships in the traditional face similar.  In the marketing system, public relations is the only business organizations to build public trust in the tool. Since the division of labor in society is getting smaller, more show the importance of public relations to increase; many universities have set up public relations department for the community to develop different areas of public relations personnel. Public relations is an organization in order to achieve a specific  goal, between employees inside and outside the organization, the organization established a good relationship between the sciences. It is a conscious management activity.  Organization to establish good public relations, the need for good public relations planning to implement and achieve.  But now popular with the community a false notion, mistaken public relations as hostess or something like that, it is extremely detrimental to the science and art of public relations in Chinas development, the need for a comprehensive study and public relations, establishing the correct PR awareness. Public Relations notes that, in addition to the form of interaction between the European model is also reflected with the public and the public sphere, not only with the relationship, it can, in principle, is private, but also with public consequences of organizational behaviour.  A new interactive communication everywhere in the broader view of the use of the Internet, by Phillips and online public relations overview of youth in the second edition (2009), describes the form and the Internet-mediated nature of public relations.  It includes social media and communications and many other channels of communication platforms such as personal computers (PC), mobile phones and video game consoles and Internet access. Public relations are used to establish relationships with employees, customers, investors, voters, or the general public.  Almost any organization, how the portrayed in public shares to hire public relations level.  Under some public relations corporate communications, such as analyst relations, media relations, investor relations, internal communications and labor relations, banner down discipline. However marketing is individually or collectively through the trading of its products or create value to obtain the necessary things to achieve win-win or win-win process.  It contains two meanings, one is the verb to understand, refers to a specific activity or behaviour, then call it marketing or marketing management; the other is to understand terms, refers to the research enterprise marketing activities or conduct of disciplines,  call it marketing, marketing, or marketing and so on. Marketing is the study of the whole process of economic and social, is the transaction are marketing their respective areas of study, please note that I use the marketing, not marketing, marketing research over the entire transaction process, then the application  This research is for their own profit-making or marketing the business.  The whole process is very complex, which also derived from marketing research and development, market research, strategy, segmentation and so on, all this process as a whole, to ensure that marketing must be involved in all aspects of doing what they do, so  is the perfect marketing. For example innovative marketing strategy like service marketing, emotional marketing, green marketing, network marketing, relationship marketing and integrated marketing. i. The Organizations Publics Organization of public relations is public relations an important concept in the study.  Of relationship management theory emerged as a new model, increased public relations scholars point to the public nature of the relationship what is and what is its value in the organization and the greater society.  This relationship model provides a framework for public relations efforts and achievements of the link.   Succinctly defined as a public relations to help an organization meet its public one another. The other definition of public relations, pointed out that the protection and development of its features, how to goodwill or an organization or group to tell other organizations or bodies on its own  effect.  However, public relations involves more than words, it also requires an organization to take action.  Good public relations between the organizations are to reduce the effect of how we perceive ourselves and how others look at the gap outside the organization. Public relations are not only involved in an organization, its open two-way communication.  It needs to listen to the public of an organization depends on the analysis and understanding of the attitudes and behaviour, and the audience.  Only in this way, an organization for effective public relations campaign actions and words. Public relations involve many different types of audiences and organizations. Public relations is not only implemented by the companies and businesses, industry associations are also specific industries, professional associations, representatives on behalf of its members, and other nonprofits organizations and cities, countries, regions, and various government agencies. With these organizations for the public is quite diverse.  In the tissue type, they include its shareholders, investors, employees or members, customers and consumers, government regulators, media, and the communities in which it is located. ii. Addressing the Problem If we study some of the goals and objectives of public relations, obviously, this is a wide range of activities involving many different functions.  Ranked list of objectives, public relations, to establish, maintain and protect the reputation of the organization, enhance its reputation, and gives a good image.  Research shows that consumers often based on the reputation of their companys purchasing decisions, so to have a public relations companys sales and revenue implications.  Public relations can be a companys overall marketing strategy for the effective component. In the case of a for-profit companies, public relations and marketing may be coordinated to ensure that they are trying to achieve the same purpose. Another major goal is to establish good public relations for the organization.  This involves many other organizations with his public with interactive features such as employee relations, shareholder and investor relations, media relations, community relations, relationship, influence, or affected. Public Relations also have an educational component that can help them achieve the above goals.  Public relations education, some features may be many things the public about the organization, including educating them about the business, in general, new legislation, and how to use specific products, and to overcome misunderstandings and prejudices.  A non-profit organization may try to educate the public about a certain angle.  The trade association may carry out educational activities, especially the industry, its products and practices. Effective public relations require knowledge, based on the analysis and understanding of all factors, affect the perception and attitude of the organization.  Public relations activities of a particular development to follow these basic steps, which can be used as a cycle, beginning in the visualization of the organization, extending to the target audience and return to the organization. Although the specific public relations program or campaign may be active or passive manner, in both cases, the first basic steps, including analysis and research, to identify all the relevant factors of the situation.  Obtained in this step is the organization that affects the organizations views and the public involved in the understanding of the nature of the key factors. The second step, policy formation, the establishment of the first. Established organizations here, including the results of setting goals and expectations, and to restrict, the activities will operate a general policy.  To establish such policy guidelines, to assess the recommended strategies and tactics, as well as the overall campaign success. In the third step of the strategy and tactics are outlined.  The organization brought in here to play to their knowledge of their target audiences and develop in line with established policies, specific programs to achieve the desired objectives.  Then the organization is the fourth step, the actual preparation of the target public.  Specific public relations techniques, such as press conferences or special events, are used to reach the target audience. Until the public relations cycle has gone through in one direction from the organization point to its target audience.  Back loop in step five of the organization because it receives its public feedback.  Have their reaction to the movement of public relations? Whether there is some unexpected development?  Here, the organization listen to its public, and in the last step, evaluation of the program and make any necessary adjustments. Harvard Referencing Public Relations by Edward L. Bernays http://www.questia.com/library/communication/advertising-and-public-relations/public-relations.jsp http://www.yourdictionary.com/dictionary-articles/Define-Public-Relations.html Question Two Public relations manager and public relations executive, and sometimes only a title on the difference, the basic job duties belong to both the implementation and management.  This post is also more common in the public relations firm jobs, is the Public Relations Officer of the direct supervisor. In their daily work, public relations manager for the development and implementation of public relations to host major public relations programs and activities, with the relevant departments, corporate communications; but also according to the needs of customers assist in developing public relations strategies and tactics.  PR based on customer needs to determine the objectives, establish a good relationship with the media; In addition, the ability to handle the event is also essential, so as to give full play to the role of public relations. The Public Relations Manager in a local international hotel are specify for the media and the public field survey documents, and organizing press conferences and other activities.  More experienced public relations specialists to write press releases and speeches and coordinated public relations program.  In a small company will provide a big company than a more diversified work experience.  As a public relations expert to gain more experience, he or she can be promoted to management positions, including orders, account manager, senior account manager, account manager, vice president. The PR also do research abroad, the major source markets, analyze the structure and dynamics of the tourism market. And domestic travel agencies and tourist market in regular contact and obtain costumer. Conduct and tourism, foreign affairs, information and economic departments, organizations and participation in favour of the hotel public relations promotional activities to expand the hotels popularity. After that PR also will keeping with the hotels foreign offices and regular contact between foreign travel agencies, timely collection of information, marketing strategies. Besides that, PR also develops marketing plans and expansion of the hotel marketing plan with assistant and the marketing department. Organization and handling associated with advertising and promotional coming soon at hotel campaign to increase market awareness. Received from domestic and international aspects of the rooms and restaurant reservations and booking to make detailed arrangements. Strengthen hotel liaison between internal departments to ensure sales and booking procedures according to different smooth reception. Remain with the team leader, and tour guides links guests to the hotel directly to obtain advice or recommendations. Employees are the most important public one, with ongoing public relations program is to maintain the goodwill of employees, and employees to maintain the companys image and reputation.  A good employee relations program, in essence, let the staff know and provide channels of communication, management level. Bechtel Group, the privately held operating company complex, to express their employees, makes them the operation of the companys annual report.  The company used employee surveys to determine what information employees considered to be useful. Range of other communications equipment for use, including the tabloids and magazines, monthly, quarterly video magazine, local newsletters, bulletin boards, a telephone call, brown bag lunch in a live demonstration of the companies.  Proposed system, which originated in the Second World War, is another effective way to improve the management of employee communication. So hotel PR Manager is communicated with employee in order to pro mote good relations. Harvard Referencing http://www.answers.com/topic/public-relations Everything you should know about public relations: direct answers to over 500 questions by Anthony Davis. Public Relations As Relationship Management: A Relational Approach To the Study and Practical of Public Relation by John A. Ledingham, Stephen D. Bruning.

Articles of confederation Essay -- essays research papers

Articles of Confederation vs. Constitution   Ã‚  Ã‚  Ã‚  Ã‚  The Articles of Confederation and the Constitution, although vastly different in their philosophies of governing the nation, both played a big role in setting the stage for America’s economy in the upcoming nineteenth century. A few years after the Articles of Confederation were drafted many politicians and economists, such as Alexander Hamilton, began to see problems with the decentralized form of government that was created by this document. These advocates of a more centralized government were referred to as federalists, and although they were not in favor of a dictatorship, like that of England’s, they saw the need for a central governing system to reside over the individual states.   Ã‚  Ã‚  Ã‚  Ã‚  In the Federalists’ opinion some of the detrimental consequences of the confederate system were the lack of an organized treasury, military or government system. Furthermore, the nation suffered from poor commerce; a result of insecure financial transactions, non-regulated interstate trade, and poorly enforced tax laws. They believed that instead of ridding the country of oppression by a superior government, the Articles of Confederation creates conflict between the states and hinders economic prosperity. The emergence of these difficulties early in the life of our nation indicated, to those in favor of the constitution, the fundamental imperfections and the dire need for reform. Hamilton a...

Reading Comprehension: From Research to Classroom Essay -- Educational

Language plays a central role in almost all aspects of our lives. This paper will focus on examining the cognitive processes that are involved in using and understanding written language. Because language almost always involves units of language larger than an individual word or a single sentence, it is important to emphasize how people understand connected discourse, such as stories. Understanding these central cognitive processes will help school psychologists understand how to facilitate reading comprehension in the classroom setting. Although most of these psychological studies do not deal with specific methods on how to how to comprehend a story, these studies do indicate some of the more powerful factors that influence whether comprehension occurs. The purpose of this paper is to provide an integration of the current approaches of research in reading comprehension with ways of facilitating comprehension in the classroom. First, a summary of the current approaches to comprehensi on is given, highlighting the most central concepts arising from several different perspectives. Second, a review of the empirical research is included, illustrating how recent advances in theory have increased awareness of the comprehension skills of children, especially at an early age. Third, some of the main conclusions and issues in the area are discussed in terms of theoretical and empirical advances and applications to school settings. One of the central approaches to comprehension is termed schema theory. This approach can be used to interpret how readers interpret the text that they read. The core components of schema theory are derived from Sir Frederic Bartlett’s (1932) use of the word schemata and his interpretation of adults’ memory for s... ...Learning and Verbal Behavior, 11, 717-726. Ericsson, K.A., & Charness, N. (1994). Expert performance: Its structure and acquisition. American Psychologist, vol. 49(8), pp. 725- 747. Kintsch, W. (1998). Comprehension: A Paradigm for Cognition. N.Y: Cambridge University Press. Hart, B., & Risley, T.R. (1992). American parenting of language-learning children: Persisting differences in family-child interactions observed in natural home environments. Developmental Psychology, 28(6), 1096-1105. Nagy, W.E., & Scott, J. (2000). Vocabulary Processes in Kamil, M. et al., Handbook of Reading Research, vol. III. Mahwah, N.J.: Erlbaum. Thorndike, P.W., & Hayes-Roth, B. (1979). The use of schemata in the acquisition and transfer of knowledge. Cognitive Psychology, 11, 82-106. Solso, R.L., Maclin, O.H., & Maclin, M.K. (2008). Cognitive Psychology: Eight Edition.

Thomas Cook Analysis Swot

The company was founded by Thomas Cook, a cabinet-maker, in 1841 to carry temperance supporters by railway between the cities of Leicester, Nottingham, Derby and Birmingham. [6] In 1851, the founder arranged transport to the Great Exhibition of 1851. [6] He organised his first tours to Europe in 1855 and to the United States in 1865. [6] In 1865, the founder's son John Mason Cook began working for the company full time. In 1871, he became a partner, and the name of the company was changed to Thomas Cook and Son. [7] In 1884, John Mason Cook attempted to relieve General Gordon from Khartoum. 6] In 1924, the company was renamed to Thomas Cook & Son Ltd. , after acquiring a limited liability status. [7] In 1928, the business was sold to the Compagnie Internationale des Wagons-Lits et des Grandes Express Europeens, operator of the Orient Express. In 1948, it was acquired by Britain's mainline railway companies. [6] It was then bought by a consortium of Midland Bank, Trusthouse Forte and the Automobile Association in 1972 and by WestLB in 1995. [6] In 1999, it merged with Carlson Leisure. [6] In 2000, the company sold off its worldwide foreign exchange business to Travelex to concentrate on tours and holidays. 8] After the market depression, particularly following the 2001 September 11 attacks, the company started a disinvestment programme, disposing of subsidiaries and business ventures. In 2002, the company was acquired by C&N Touristic AG, a German group, who in turn changed its own name to Thomas Cook AG. [9] On 21 December 2005, Thomas Cook AG sold off Thomas Cook International Markets, a venture which includes 60% of the stake in Thomas Cook India Ltd to Dubai Financial LLC, a part of the Dubai Investment Group (DIG) which manages the financial and real estate interests of HH Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai. 10] Then in 2006 Dubai Financial LLC acquired a license to use the Thomas Cook name in the Middle East. [11] Thomas Cook Middle East consists of the Middle East region, which has experienced a boom in travel and tourism, especially in places like Dubai, Qatar, Oman and so on. Also in 2006 Thomas Cook Canada was sold to Transat A. T. marking Thomas Cook's exit from the North American market. [12] In 2006, Thomas Cook AG became wholly owned by KarstadtQuelle. [13] In July 2010, Thomas Cook Group buys German tourism company Oger Tours, which was owned by Vural Oger. edit] MyTravel Group PLC Further information: MyTravel Group The company was founded by David Crossland in 1972 when he purchased a series of small travel agencies in Lancashire, United Kingdom. [14] The company began operating package holidays and launched its own in-house charter airline operating under the Airtours brand in the early 1980s. In 1996, Airtours purchased Scandinavian Leisure Group (SLG) including award winning tour operators such as Ving and airline Premiair. In the late 1990s, Airtours formed the North American Leisure Group, which operated several airlines and cruise lines from its offices in Canada and California, including Sunquest Air, Sunquest West and several others. [16] Thomas Cook Airlines Airbus A320-200 In 2002, Airtours Group PLC rebranded under the new company-wide banner of MyTravel Group PLC. [17] This included a name change for Airtours International and Premiair to MyTravel Airways. Shops throughout Northern Europe were rebranded to MyTravel however UK retail outlets remained under the banner of Going Places. The company ran into financial difficulties in 2004 and needed to implement a debt-for-equity swap in order to restore its profitability. [18] [edit] Post-merger The merger between Thomas Cook and MyTravel was completed in June 2007. [4] On March 6, 2008, the company bought back its licence to operate the Thomas Cook Brand in the Middle East and Asia from The Dubai Investment Group for an amount estimated to be around 249 million euros. [19] The company took over Preston-based Gold Medal International, owner of NetFlights, in a deal worth ? 87 million in December 2008.

Hardball Essay

Hardball Essay The political game is a dog eat dog world, there are several factors that determined weather a politician will be successful or not. Having alliances, enemies, and deals is all part of it. In the book â€Å"Hardball: How Politics is Played† written by Chris Mathews explains what it takes to get ahead in politics and how to avoid disasters techniques previously used by others. â€Å"It’s not who you know; it’s who you get to know. † Forming alliances is very important when trying to climb the ladder higher in politics. In 1949 LBJ joined the senate and by the end of 1952 he had won the job of top Democratic leader. Before anything of this happened LBJ had a plan to achieve this, and it is called the â€Å"Johnson treatment†. It is when one goes one customer at a time, in order to feel the customer’s important. This in turn got LBJ a lot of support because of all the people he was able to communicate with on a personal level. The smaller the group to retail is always better. Clinton wasted no time getting to know as many as possible. He began to run for freshman class president on his first of campus, started networking at Oxford and Yale law school. He also volunteered in the 1972 presidential campaign of George McGovern, by the time Clinton ran for US Congress in 1974 he already had many connections under his belt. Niccolo Machiavelli warned future politicians in 1513 to stay close to people they are ruling. Three centuries later, Tomas P â€Å"Tip† O’ Neill coined the term, â€Å"all politics are local†. He understood that in order to be a successful politician, he had to appeal to  the simple, mundane and everyday concerns of those who elect them into office. Those personal issues, rather than big and intangible ideas, are often what voters care most about, according to this principle. In 1950 when Congressman Richard Nixon was running for the US Senate from California, he was running up against actress Helen Gahagan Douglas. Nixon needed to form an alliance with Earl Warren but he was against the idea. Mrs. Douglas was encouraging Warren’s neutrality by not endorsing the Democratic candidate. Nixon’s people saw an opening, they would appeal not to his party but to his heart: Earl Warren. Nixon set up a trap and worked, he would never win Warren’s friendship but nonetheless won his help and that’s what was most important. â€Å"It matters little what terrain you are competing on; the key to winning over allies is to focus on their sensitive points†. A politician will have enemies because of their different point of view on certain issue. Good politicians shake hands with their enemies and easily talk with them. LBJ once said, â€Å"Better to have ‘em inside the tent pissin’ out than outside pissin in. During the time Lincoln was president he had an entire administration filled with people who were angry and all felt that they’d make a better president him. This is smart because once you have your enemies working with you they can’t bad mouth you and their interests collide with yours. Having enemies work for you makes people trust you, because it gives off the impression you’re open minded. Politician use ridicul e in order to bring down their opponent, so it’s best if one come up with a quick witty remark because ignoring it is the worst possible thing one can do. It proves to people that the statement is true. Jimmy Carter ignored the â€Å"Keep you enemies in front of you† rule and paid for it dearly. Having defeated the Democratic establishment on his way to the Oval Office, carter soon found out that same establishment was rooting for his downfall. His own administration had cut off. Frustration and anger is a factor that can deter a politician from getting ahead in the world of politics. Nelson Mandela spent 27 years in jail and later became president of South Africa. When Nelson Mandela was made prime minister of South America, he didn’t hold a grudge that he had been imprisoned but rather worked past it. Francis Patrick Sullivan was a whole different story. He had the goal to one day land a job on Capitol Hill, his problem was that he thought that be meeting with congressmen at nightspot would charm them. Professionals like to keep their private and office life separated. He was managing a House campaign, make Herbie a win ner. A day later Herbie told Sullivan that he wasn’t cut out for politic. This ruined Sullivan; he spent years drinking and even changed political parties in order to go against Herbie. A lot of politician their lives have been obsessively focused on a single bad break, in order to survive and grown as a professional one should use those bad experience and use them to avoid a future mishap. Revenge never leads to anything good. Once again never ignore an insult, to the public that can be seen as an admission of guilt. Respond to attacks immediately and don’t let them get away with anything. Dukakis was accused of being a bleeding heart liberal and then went to an interview and said he wouldn’t push the death penalty on someone who raped and killed a girl. Since he didn’t respond to the attack, it made if worse he had to pay the price. There are three tactics to ruin someone. 1) Catch ‘em in a lie Daniel Moynihan won an election by catching inconsistancies in his opponents’ stories. 2) Ridicule When FDR was accused of sending a military destroyer to find his dog Fala, he gave his famous â€Å"Fala† speech that made his opponents look stupid 3) Jujitsu, â€Å"Force of the opponents own attack to bring him down. When Texan Jack Brooks was accused of being a Communist, he said he’d shoot the next man who called him a Red. Silence is the ultimate weapon of power. You should always have your ears open and ask everyone around you to tell you everything. There are several different example where silence proves topple sound. Tip Oâ€℠¢Neill was a big fan of this rule. Newt Gingrich, his successor, failed to do this and allowed press in conferences, which led to his name being associated with bad news amongst the public. Lyndon Johnson said â€Å"I ain’t never learned nothing’ talkin. Churchill became prime minister because he remained silent and forced the previous prime minister to speak freely about his wanting Churchill to advance. JFK’s silence helped him in the missile crisis. Sometime when you give someone the satisfaction of telling them they’re right, you can get them to concede on the more important tangible issues. Being able to survive and being a good politician are to completely different things. Chris Matthews explained this in his book. The game of politics has a lot of different strategies not sometime work and other times don’t. Only a good politician would know what to do.

Antz – the Bread Factory Marketing Plan

Pamantasan ng Lungsod ng Maynila College of Management and Entrepreneurship MARKETING PLAN FOR ANTZ – THE BREAD FACTORY In Partial Fulfillment of the Requirements for the Subject Retail Marketing By: de Dios, Rizcel B. Dizon, Maralon S. Duhaylungsod, Ram Joseph M. Fabi, Francis Jayvincent P. Gabriel, Aira Migelle Igcasenza, Nestine N. Medallo, Renz Harvey M. Parallag, Jemeremiah I. Rivera, Sear Jan L. Professor Angelo Alfonso Abejero March 2012 I. Company Information A. Trade Name of Retail Business Antz – The Bread Factory B. Nature of Business Antz – The Bread Factory is a self-service bakeshop, engaged in offering freshly baked breads.And last year it launched its new branches with a new business concept of â€Å"BAKESHOP ON WHEELS†, which is a limited service bakeshop offering Antz’s certified original breads. C. Corporate Address AHD Foods Corporation 2nd Floor Dolmar Gold Tower, #107 C. Palanca St. Legaspi Village Makati 1200, Philippines D. D ate/Year of Establishment AHD Foods Corporation opened the first store branch of Antz – The Bread Factory in February, 2008. E. Number of Branches and Locations Antz – The Bread Factory has five operating branches: 1. SM Sta. Rosa, Laguna ( mall branch, bakeshop with dine-in) 2. SM Hypermart, Las Pinas (mall branch) . Bluewave, Macapagal Ave. , Pasay City (bakeshop on wheels) 4. DLSU, Vito Cruz, Manila (bakeshop on wheels) 5. Pioneer Centre, Mandaluyong City (bakeshop on wheels) II. Environmental and Market Trends A. Socio-economic Changes Bread is one of man’s earliest foods. Today it is considered a staple food and part of the diet of almost all people all over the world. Commercial baking and other industries supporting it became big businesses and now constitute a large slice of the food industry. The industry is highly competitive; making it very difficult to start a new bakery, especially in cities. Related reading: Gardenia Marketing StrategyAn entrepreneur might consider buying an existing business or locating in a rural area. One of the fastest growing areas in the bakery business is the specialty franchise store, producing everything from donuts to complete product lines. Many bakers are incurring significant losses because of their inability to adjust bread prices because if they increase their prices, it might lead to a drop on sales. Philippine Association of Flour Millers had explained that it takes three months from purchase date for wheat to become flour due to shipping time from the United States.The Philippines buys its wheat mostly from the United States, so despite of the downward trend in wheat, flour still increases its price. Consumers perceive that small bakeries offer convenience, personal service, and fresher, better quality products. In general, bakery sales increase when consumer’s average incomes increase. B. Consumer Buying Behavior Affecting the B usiness Buying power or purchasing power of consumers depends on the changing environment and economic situation. More people prefer to eat out of home (OOH) because of busy working schedule and for their convenience.Customers, especially those who are employed, tend to choose and buy ready-to-eat foods that can satisfy their need in a quick manner, just like what is being offered in every bakeshop. Nowadays, majority of the populace are value maximizers; people want to ensure that every cent in they pay for the product is worth it —low price at the same time good quality products. There is a high demand for breads because of its affordability and the satisfaction it gives to its consumers. On site baking of some bakeshops became an edge because people are looking for freshly made breads.But there is a buying behavior that cannot be detached to Filipinos, this is impulse buying. People tend to buy products with appealing looks or packaging even though they do not intend and p lan to buy those items. Offerings that capture the attention of potential buyers can make it to the top. III. Competitive Environment The diagram will show the different key competitive factors that make a business thrive in the industry and market. It also shows the evaluation of the strategic group’s performance based on the key competitive factors. Key competitive Factors|Retail Brands| Store Layout/ Design| Competitive Price| Merchandise Offerings| Operation| Type of Promotion| Accessibility of the store| Goldilocks| >blue/yellow>visible menu boards and advertising materials| -low price level| -organized-easily accessible merchandise-wide variety of pastries and cakes| -mall hours-non-mall based stores, flexible hours| Media:>TV, Radio, Newspapers, Magazines, InternetNon-Media:>Flyers, Billboards> Effective promotion| >many operating branches In and out of malls>stores are located in high traffic areas| Red Ribbon| -red/black-dimmed ight> its design provides a romantic an d peaceful mood| -higher price compared to other bakeshops| -easily accessible merchandise-wide variety of pastries and cakes| -mall hours-non-mall based stores, flexible hours| Media:>TV, Newspapers, Magazines, InternetNon-Media:>Flyers> Effective promotion| >many operating branches in and out of malls>stores are located in high traffic areas| Bread Talk| -traditional bakeshop-sleek-space age| -high priced| -40-60 different items daily| -mall hours| >Word of mouth| >many operating branches in malls>stores are located in high traffic areas| Antz – The Bread Factory| -giant loaf bread store-unique storedesign| -mid-price level| -theatre style-see-through kitchens-enticing design of breads| -mall hours-non-mall based stores, flexible hours| Media:-Magazines-NewspaperNon-Media:-Flyers> Less promotional effort| >stores are located in high traffic areas| IV. Company’s Current Strategies A. Target market The profile of the Antz – The Bread Factory customer consists of the following geographic, demographic, psychographics, and behavior factors: Geographic: The geographic market would be urban dwellers in key cities in Mega Manila. Demographic: The primary target customers are those individuals (male and female) who belong to SEC B and C from all ages.Psychographic: The psychographic market would be busy, on-the-go. Behavior factors: * Looking for delicious varieties of breads (savory or sweet in taste) * Want to eat something different from greasy fast foods * Seeks healthier versions of quickly served foods * Searching for a bakeshop offering freshly baked breads B. Positioning * Positioning Statement To urban dwellers in key cities in Mega Manila, from all ages from SEC B – C, who are always busy, and on-the-go looking for delicious varieties of bread, want to eat something different and healthier version of fast foods, and searching for a bakeshop offering freshly baked breads.Antz – The Bread Factory is a (limited service) bakes hop is the Philippines’ fastest rising bakeshop and fast food that is first to introduce a bakeshop on wheels in Asia with its unique â€Å"Big Loaf Bread† store layout offering unique, healthy, and delicious flavored breads with internal man power composed of highly trained nutritionists/dieticians, culinary experts, chefs and bakers. * Positioning Strategy Antz – The Bread Factory offers a variety of healthy, tasty, affordable, freshly-baked breads to help our customers find refuge in today’s greasy fast food. C. Marketing Mix Strategies 1. Product and Merchandise Mix There are varieties of breads offered by Antz – The Bread Factory: * Loaves * Muffins * Fiesta Buns * Floss * Wraps * Ensaimada * Cluster * Other Breads 2. Pricing LOAVES Loaves| Price| Choco Loaf| Php 57. 00| Ube Swirl Loaf| Php 57. 00| Monggo Loaf| Php 57. 00|Raisin Loaf| Php 49. 00| Pandesal Loaf| Php 49. 00| Plain Loaf| Php 49. 00| Wheat Bread| Php 49. 00| MUFFINS Muffins| Price | Strawberry Muffins| Php 30. 00| Choco Pepermint Muffins| Php 30. 00| Orange Choco Muffins| Php 30. 00| FIESTA BUNS Fiesta Buns| Price| Coffee Bun| Php 26. 00| Choco Bun| Php 26. 00| Ube Bun| Php 26. 00| FLOSS Floss| Price| Majestic Pork Floss| Php 40. 00| Spicy Pork Floss| Php 40. 00| Chicken Floss| Php 40. 00| WRAPS Wraps| Price| Ham Wrap| Php 25. 00| Hotdog Wrap| Php 25. 00| PIZZA Pizza| Price| Mayon Pork BBQ| Php 52. 00| Braided Pizza| Php 49. 00| Hawaiian Pizza| Php 49. 00| Mini Lasagna | Php 35. 00| Mini Baked Mac| Php 29. 00|ENSAIMADA Ensaimada| Price| Plain Ensaimada| Php 27. 00| Ubesaimada| Php 27. 00| Macasaimada| Php 27. 00| CLUSTERS Clusters| Price| Monggo Cluster| Php 60. 00| Ubesai Cluster| Php 60. 00| Plain Ensai Cluster| Php 60. 00| Ube Cluster| Php 59. 00| OTHER BREADS Other Breads| Price| Beefy Bread| Php 37. 00| Chicky Bread| Php 35. 00| Porky Bread| Php 30. 00| Ham Cluster| Php 30. 00| Cheesy Cupcake| Php 30. 00| Tuna Bun| Php 27. 00| Cream Cheese Bun| Php 26. 0 0| Garlic Bread| Php 20. 00| Double Choco| Php 17. 00| Pan de Pandan| Php 17. 00| 3. Placement Antz – The Bread Factory does not only focus on having mall branches. Some outlets which are 50-120 sq. eter in commercial space are located at strategic, high foot traffic areas such as central business districts and commercial hubs. 4. Promotion AHD Food Corporation uses both media and non media approaches to advertise and promote Antz – The Bread Factory. Promotions are used to encourage and capture franchisers, at the same time to inform people about their enticing bread offerings. ADVERTISING * Print ads – newspaper and magazines, tarp * Packaging * Audio-visual materials * Symbols and logos SALES PROMOTION * Gifts PUBLIC RELATIONS * Sponsorship * Events 5. Service Strategy a. People Training * Antz – The Bread Factory gives its employees Management Development Programs and continuous training to make sure that its employees perform their best. b. Store Lay out Antz – The bread factory malls located branches have beautifully designed dine-in area and spacious counter with hip music and experiential services provides our customers an  atmosphere  of fun and exciting place to shop and dine. * Antz – The Bread Factory’s â€Å"bakeshop on wheels† branches are designed like a giant loaf of bread with 50-120 sq. m. commercial space. c. After-sales & Customer Service Strategy * Antz – The Bread Factory offers Delivery services, free bread on next visit of customers or thank you messages on bulk orders. V. Company Analysis A. Threats 1. There are many existing bakeshops in the Philippines making it difficult to start a new bakery especially in cities. 2. Inability to adjust bread prices due to the price hike of the bread’s main ingredients like flour, sugar. B. Opportunities 1.There is a big demand for bread here in the Philippines because bread serves as their secondary alternative for rice. 2. Fi lipinos are fond of sweet foods. 3. There is a large bracket of target market because bread is for a wide range of age, male or female. C. Strengths 1. Antz – The Bread Factory offers products that is unique and can only be found in the store. 2. Our Research and Development team compose of highly train individuals namely; nutritionist/dietician, culinary experts, chefs, and bakers. 3. The products are presented theatre style where the kitchen’s SEE-THROUGH design allows the customer to feel the freshness of each bread being made and served. 4. Branches in bakeshop on wheels have flexible operating hours. 5.The store layout of Antz – The Bread Factory bakeshop on wheels is well executed in a big loaf bread design. 6. Antz – The Bread Factory has a strong franchise relationship as member of the Philippine Franchise Association (PFA). D. Weaknesses 1. Antz – The Bread Factory is not well established. The bakeshop is not properly advertised. 2. We off er a product that is already available in the market. 3. Customers have to travel further to get in our stores because we have fewer branches. 4. The products we offer are not durable and can be easily blemished; it is the reason for some leftover. 5. Innovative products can be easily replicated. 6. The operating hours of bakeshop on wheels have no fix operating hours. 7.External employees of Antz’s franchises do not provide proper accommodation to the customers. VI. Marketing Objectives * To increase the number of franchised stores by 15. * To introduce new products to the market. * To increase annual sales by 10% per year * To increase the number of customers by 5% per year VII. Proposed Marketing Strategy A. Target Market Our proposed target market would be the same as the current target market of the company which are busy, on-the-go and health conscious individuals, but this time we will emphasize as our primary target market are the health conscious individuals and othe r urban dwellers as the secondary target market. Health conscious individuals- consists of athletes, parents who want to give their children healthy foods, those who want to maintain their physically fitted body and even those who are not physically fit but want to. †¢ Other urban dwellers- this segment pertains to all other on-the-go individuals, students, professionals, all community dwellers who want something different from greasy fast foods and seeking healthier version of quickly served foods. B. Positioning Strategy Antz – The Bread Factory offers a variety of healthy, tasty, affordable, freshly-baked breads to help our customers find refuge in today’s greasy fast food. C. Core Marketing Strategy 1. Product and merchandising mix Loaves| Loaf Plain| Pandesal Loaf| Raisin Loaf| Wheat Bread| Choco Loaf|Ube Swirl Loaf| Monggo Loaf| Muffins| Strawberry Muffins| Choco Pepermint Muffins| Orange Choco Muffins| Fiesta Buns| Coffee Bun| Choco Bun| Ube Bun| Floss| Maj estic Pork Floss| Spicy Pork Floss| Chicken Floss| Wraps| Ham Wrap| Hotdog Wrap| Pizza| Mayon Pork BBQ| Braided Pizza| Hawaiian Pizza| Mini Baked Mac| Mini Lasagna| Ensaimada| Plain Ensaimada| Ubesaimada| Macasaimada| Cluster| Monggo Cluster| Ube Cluster| Plain Ensai Cluster| Ubesai Cluster| Other Breads| Tuna Bun| Ham Cluster| Double Choco| Creamcheese Bun| Cheesy Cupcake| Garlic Bread| Pan de Pandan| Beefy Bread| Chicky Bread| Porky Bread| *NEW PRODUCT LINE* Fruit & Veggie Breads|Strawberry Glazed Bread| Melon Glazed Bread| Pineapple Glazed Bread| Banana Glazed Bread| Mango Glazed Bread| Malunggay Bread| Squash Bread| Carrot Bread| *BREADS IN BUNDLE* Antz – The Bread Factory will also offer breads in bundle. It will be the assortment of seven (7) breads and it’s the customers’ choice of what bread they put on the bundle. 2. Pricing LOAVES Loaves| Price| Choco Loaf| Php 57. 00| Monggo Loaf| Php 57. 00| Ube Swirl Loaf| Php 57. 00| Pandesal Loaf| Php 49. 00| Rasi n Loaf| Php 49. 00| Plain Loaf| Php 49. 00| Wheat Bread| Php 49. 00| MUFFINS Muffins| Price| Muffins| Php 30. 00| Strawberry Muffins| Php 30. 00| Choco Pepermint Muffins| Php 30. 00|Orange Choco Muffins| Php 30. 00| FIESTA BUNS Fiesta Buns| Price| Coffee Bun| Php 26. 00| Choco Bun| Php 26. 00| Ube Bun| Php 26. 00| FLOSS Floss| Price| Majestic Pork Floss| Php 40. 00| Spicy Pork Floss| Php 40. 00| Chicken Floss| Php 40. 00| WRAPS Wraps| Price| Ham Wrap| Php 25. 00| Hotdog Wrap| Php 25. 00| PIZZA Pizza| Price| Mayon Pork BBQ| Php 52. 00| Braided Pizza| Php 49. 00| Hawaiian Pizza| Php 49. 00| Mini Lasagna| Php 35. 00| Mini Baked Mac| Php 29. 00| ENSAIMADA Ensaimada| Price| Plain Ensaimada| Php 27. 00| Ubesaimada| Php 27. 00| Macasaimada| Php 27. 00| CLUSTERS Cluster| Price| Monggo Cluster| Php 60. 00| Ubesai Cluster| Php 60. 00|Plain Ensai Cluster| Php 60. 00| Ube Cluster| Php 59. 00| OTHER BREADS Other Breads| Price| Beefy Bread| Php 37. 00| Chicky Bread| Php 35. 00| Porky Bread| Php 3 0. 00| Ham Cluster| Php 30. 00| Cheesy Cupcake| Php 30. 00| Tuna Bun| Php 27. 00| Cream Cheese Bun| Php 26. 00| Garlic Bread| Php 20. 00| Double Choco| Php 17. 00| Pan de Pandan| Php 17. 00| *NEW PRODUCT LINE* Fruit & Veggie Breads| Price| Strawberry Glazed Bread| Php 43. 00| Melon Glazed Bread| Php 40. 00| Pineapple Glazed Bread| Php 40. 00| Banana Glazed Bread| Php 38. 00| Mango Glazed Bread| Php 38. 00| Malunggay Bread| Php 35. 00| Squash Bread| Php 35. 00 | Carrot Bread| Php 35. 00| *BREAD IN BUNDLES*Bundle pricing involves selling distinct multiple items offer together at a special prize. For Bread in Bundles, we will give ten (10) percent discount for a minimum of seven (7) breads purchase 3. Placement Strategy Since Antz – The Bread Factory is a member of the Philippine Franchise Association (PFA) we propose to locate our franchised stores near the anchor stores to accumulate high traffic and to generate sales. D. Integrated Marketing Communication Strategies 1. Creati ve theme Nowadays people are exposed to greasy and unhealthy food especially those children who are fond of eating fast foods. They choose unhealthy foods over vegetables and fruits that can give positive effects in their body.Fruits and vegetables are packed with essential nutrients that strengthen the body, heal and repair damage, ward off sickness and fight diseases. â€Å"Antz, the provider of fresh and healthy breads† is the campaign for the year 2012. Antz will deliver vegetables and fruits infused breads that can satisfy the need of health conscious customers. Antz will not only offer freshly baked breads but also the nutrients that you can acquire from the vegetables and fruits. Vegetable and fruit breads are the newest offering of Antz that can give delicious experiences to a healthy diet. 2. Integrated Communications Program Based on the company analysis, Antz – The Bread Factory needs to improve its promotional effort to establish the company well in the mar ket.And the following promotional mix will be used to position the company on the bread industry. Advertising * Print Ads (Flyers and posters) – The flyers and posters contains the 2012 campaign which is â€Å"Antz, the provider of fresh and healthy breads. † The flyers and posters will be distributed and posted in high traffic areas and the existing branches of Antz – The Bread Factoy. * Audio Visual Materials (Jingle and Internet advertising) – The jingle will be played in every store branches to capture the attention of the customers. While in the internet advertising, audio visual presentations will be posted on our website and Facebook fanpage to regularly inform the target market about our campaign and new products.Public Relations * Sponsorship (For health oriented events and TV programs) – Antz – The Bread Factory will sponsorship health related events and programs to create a good publicity that will ignite the emotions of the marke t. * E-mail and Telemarketing – we will send a personal message through email for the potential prospects, to inform them about new offerings and events that will be held 3. Media Plan ACTIVITY| TIME FRAME| BUDGET| Distribution of flyers and posters| Every third month| Php 960,000. 00| Releasing audio-visual materials| End of the year| Php 16,000. 00| Sponsoring health-oriented events and TV programs| Every quarter| Php 360,000. 0| Inviting and informing potential prospects through internet| Every month| ———–| *applicable for 2 years Total: Php 1,336,000. 00 4. After-sales and Customer Service Strategy 1. People * Antz – The Bread Factory will provide a service training program that includes one (1) day orientation, three (3) days store management and marketing training, ten (10) days baker mastery, two (2) days cashier service training. * Antz – The Bread Factory will create a proper store dialogue that will surely attract more custo mers. 2. Store layout and design * Antz – The Bread Factory will improve store facade by adding more designs like glass, mirror and lights.We will also add music in the store so the customers will feel more comfortable. We will also create a unique scent to develop a somatic marker to our valued customers. 3. After sales and customer service strategy * Antz – The Bread Factory will give loyalty cards to our customers that give discount. * Antz – The Bread Factory give free breads for those who buy bulk orders. * Antz – The Bread Factory will impose a free delivery for bulk orders. Appendices Appendix A Sketch of the Veggie and Fruit Breads Appendix B Side view sketch of the proposed packaging Appendix C Top view sketch of the proposed packaging Appendix D Front view sketch of the proposed packaging